Award-winning digital signage solution at Clas Ohlson

Clas Ohlson is a large, reputable Swedish retail store, founded in 1918 with 200+ stores in 5 countries. Progressive despite its age, Clas Ohlson is always on the lookout for smart, dynamic solutions to enhance customer experiences. Smartsign was the perfect fit and has now around 400+ screens running Smartsign Display Manager in Europe.


The challenge

The challenge lied within engaging in-store customers in trying out a new Kärcher window cleaning device. Project participants believed that once a prospective buyer actually tested the product, a much better understanding of its qualities and capacity would be achieved. Using the Smartsign Display Manager software, various sensors and a custom display rack that doesn’t inflict on precious store real estate, a new high in customer experience has been reached.

The project earned the “Best High Street / Mall / Supermarket / Convenience Store or Forecourt Deployment” award at The DailyDOOH Gala Awards in London 2016.

Smartsign Display Manager

The solution for digital signage is called Smartsign Display Manager.It gives you simple and quick control over digital signage as a communication channel.

  • Control your message and deliver it exactly the way you want
  • Stable and flexible platform
  • User-friendly software